WebOct 18, 2024 · Audi's new sales and marketing chief, Hildegard Wortmann, aims to give the brand a makeover. Audi is still reeling from its role developing the software that led to … WebCraig Wortmann University of Chicago Booth School of Business . Polsky Center for Entrepreneurship . 5807 S. Woodlawn Drive . Chicago, IL 60637 . ... universe of prospective customers to a small well defined group of potential buyers whose shared need makes them both likely to buy and good reference customers to support later sales. 2)
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